| Goal | Subtype | Networks | Ad formats |
| Leads | Drive conversions | YouTube videos, Video partners on the Display Network | Skippable in-stream |
| Website traffic | Drive conversions | YouTube videos, Video partners on the Display Network | Skippable in-stream |
| Product and brand consideration | Influence consideration | YouTube search, YouTube videos, Video partners on the Display Network | Skippable
in-stream Video discovery |
| Shopping (requires a Google Merchant Center account) |
YouTube videos | Skippable in-stream | |
| Ad sequence | YouTube videos | Skippable
in-stream Non-skippable in-stream Bumper |
|
| Brand awareness and reach | Skippable in-stream | YouTube videos, Video partners on the Display Network | Skippable In-stream |
| Non-skippable in-stream | YouTube videos, Video partners on the Display Network | Non-skippable in-stream | |
| Bumper | YouTube videos, Video partners on the Display Network | Bumper | |
| Outstream | Video partners on the Display Network | Outstream | |
| Ad sequence | YouTube videos | Skippable
in-stream Non-skippable in-stream Bumper |
|
| No goal | Custom video campaign | YouTube search, YouTube videos, Video partners on the Display Network | Skippable in-stream Video discovery Bumper |
| Ad sequence | YouTube videos | Skippable
in-stream Non-skippable in-stream Bumper |
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